Marketing

Posted by BeaconLiveBeaconLive, October 19, 2011 10:16 am

4+ Alternatives to PowerPoint Let’s face it: no matter how many offices move over to Mac, Microsoft Office products are superior to all other alternatives in the market. However, occasionally we need to test our loyalties in order to reassure …

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A Beacon Book Review : The Whuffie Factor

Posted by BeaconLiveBeaconLive, September 13, 2011 1:27 pm

I came upon The Whuffie Factor almost by accident when browsing through the business section of a now defunct Borders store. The title itself nearly turned me off the purchase, (Whuffie? What? What would people think seeing me reading this …

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Do Your QR Codes have a built in Lifespan?

Posted by BeaconLiveBeaconLive, August 17, 2011 7:20 pm

Recently, we created three QR Codes to use for two tradeshows that we would be attending within a two-week span. The first would be placed on a postcard to be mailed to the attendees inviting them to a networking happy …

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Becoming a Trade Show Whiz

Posted by BeaconLiveBeaconLive, August 3, 2011 7:23 pm

Do you remember the first tradeshow you attended? Chances are, you were exhibiting at a very young age when you were marketing and selling your delicious ice cold lemonade outside your front door the summer before the second grade. While …

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Another Acronym to add to your Marketing Collection

Posted by BeaconLiveBeaconLive, July 25, 2011 7:11 pm

Do you want your company to participate in the mobile marketing trend, but you don’t offer a product or service where your customers can “check in”? Have you considered implementing QR Codes into your marketing efforts? This Quick Response bar code consists …

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ROI of Social Media: Is it Possible? Its it worth it?

Posted by BeaconLiveBeaconLive, July 18, 2011 7:13 pm

ROI of SM : Is it possible? Is it worth it? It’s a common misconception that you cannot calculate the return on the investment that you put into social media because many social media sites have no charge to use them. However, …

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To Tweet or Not to Tweet : Finding the Balance of using Twitter for your Business

Posted by BeaconLiveBeaconLive, July 6, 2011 7:16 pm

To Tweet or Not to Tweet : Finding the Balance of using Twitter for your Business By now, you all know what Twitter is. You know how to Tweet, how to Re-Tweet and how to follow people. Is using Twitter …

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Free Webinar Website Listings : A BL Review

Posted by BeaconLiveBeaconLive, June 27, 2011 7:06 pm

You work hard in your expert field and are planning to host an upcoming webinar, to deliver your expertise to an audience around the world. While you plan to promote your event through your company newsletter and on social media, …

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Webinar Promotions Begin on LinkedIn

Posted by BeaconLiveBeaconLive, June 21, 2011 7:07 pm

In the next month we will be discussing ways to promote your webinar to your audience that you may not be already doing. This includes using social media tools in ways you might not have expected. LinkedIn. LinkedIn emphasizes the networking portion …

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6 Ways to Boost Online Event  Registration

Posted by BeaconLiveBeaconLive, June 13, 2011 7:09 pm

1. Choose the right day and time for your audience. It seems like a simple point, but if you’re offering an online event on the right day for your audience, registration will go up. For example, generally, Tuesday, Wednesday and Thursdays between 11am …

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Webinarmed / BeaconLive Blog