White Paper

Our white papers will provide you with strategies and statistics that will help you present the most effective web seminars and audio conferences.

4 Strategies for Creating Memorable Webinar Experiences

Does this scenario sound familiar? Your webinar attracts many, many attendees. You prepare and rehearse. The day arrives, and the webinar goes off without a hitch. Now you sit back, confident and happy, and wait for the praise, adulation, and, most importantly, the sales to come in. But wait. What’s this?

While you do have a handful of positive evaluations, you’re also receiving ones that indicate your webinar fell flat. You discover that one third of the attendees dropped out halfway through and another big chunk left three quarters of the way through. And you haven’t made one single sale. What happened?

4 Ways to Make Money From Webinars

Webinars offer an excellent way to start or sustain strong business relationships that make money—if you do them well. You can make money from your webinars in several ways:

Charge for attendance and attract large numbers.
Get attendees to take advantage of an offer after the webinar.
Get attendees to qualify themselves as leads and convert them to paying customers.

These money-making methods for webinars have one thing in common—to succeed, they each require that you create and build a great relationship with your participants. This relationship starts in the planning stages of your webinar, grows through its delivery and continues during the post-event follow up and beyond. At each stage, you can make or break the relationship.

The following four steps for making money with webinars can help ensure that your next webinar builds relationships—and your bank account.

 The 5 Best Ways to Deliver Your Content

In a recent blog post, marketing guru Seth Godin talked about “the hierarchy of presentations.” Godin says, “A presentation is a precious opportunity. It’s a powerful arrangement… one speaker an attentive audience, all in their seats, all paying attention (at least at first). Don’t waste it.”

In a perfect world, we’d recommend Godin’s approach every time. But in our global 24/7 world, it’s becoming harder and harder to get “face time” with prospects, current clients, or even all of your employees. Still, it’s imperative that you deliver content to these groups. But exactly how you do the delivery–i.e. which method of content delivery you choose–is still very much in your control. And that’s a good thing.

In this white paper, we’re going to discuss the different mediums for content delivery, including audio conferences, web conferences, webinars, video conferences, and on-demand playback. We’ll provide the pros and cons for each, as well as examples of industries for which the particular modality might be best suited. It’s our hope that this information will serve as a guideline for determining which modalities are right for your business.

 5 Common Webinar Mistakes & How to Avoid Them

One of the more popular portmanteaus in recent memory is the word “webinar,” the combination of web + seminar. It’s been around since approximately 1998, but it wasn’t until last year–2008–that Merriam Webster added it to its new word list.

While holding a seminar on the web makes perfect sense in this fast-paced, 24/7 world in which we live, the steps needed for holding an effective webinar is something that still stymies people, even a decade after the word was invented. And the truth is, as more and more webinars proliferate cyberspace, not to mention our daily work calendars, it’s essential that those of us who hold them “get ‘em right.”