Webinarmed / BeaconLive Blog

What was your introduction to webinars? 

I had been participating in webinars for years prior to joining Pegasus Communications in 2009. We used webinars internally to train engineers and technicians spread across North America. Over time we expanded our webinars to include customers as well.  Pegasus is in the business of helping individuals and organizations thrive in an increasingly complex world through the tools and principles of systems thinking and organizational learning. Our resources are used in many different training settings. Conducting our own webinars seemed like a natural extension of our portfolio. It was also clear the trend towards online learning was taking off.

What solution were you seeking when you decided to do your first webinar?

Once we agreed to pursue webinars, we wanted to move pretty fast and wanted a turnkey solution. We have limited resources and wanted to focus internally on content. We did not want to spread ourselves too thin by having to develop the expertise in delivering the webinars as well. We knew there were lots of companies out there with much higher competency in this area then us.

Why did you choose BeaconLive?

We evaluated several suppliers and Beacon took a consultative, educational approach right from the start. They appreciated the size of our company and listened to what we wanted to create. They demonstrated a real desire to partner with us and a commitment to ensure the highest level of quality for our webinar attendees.

What features or services do you like most that BeaconLive offers?

Definitely having a dedicated event producer; we work closely together on all things related to our webinars. Their ability to handle all aspects of the delivery process, having a Beacon representative available to help familiarize a new presenter with the web platform and being online during the live event to handle any technical issues that may arise. We are in the process of launching a service that will allow streaming access to our entire library of recorded webinars on-demand via Beacon’s Media Hub.

What has your attendee feedback been like?

Very positive. We are happy to see so many repeat participants. We conduct a feedback survey after each webinar; the registration process, log in and the overall quality of the live event consistently receive the highest satisfaction ratings.

What are the most important things that companies should consider when deciding on a webinar vendor?

It’s all about the partnership. Working together to deliver great content and a great customer learning experience. If your provider is not willing to listen, understand your needs and be willing to react to them, it will come across that way online. Your customers have high expectations and you have one chance to get it right the first time; if you flop, they won’t return.

Is there anything you would like to add?

Webinar technology is moving fast. The ability to convene and interact online has become very sophisticated and new capabilities are being introduced every day. We count on Beacon to remain on the cutting edge of technology. It’s the only way we can keep up with the changing needs of our presenters and participants.