Webinarmed / BeaconLive Blog

So you have all your materials set up, PowerPoints are polished and pretty, speakers are prepared and the content is dynamic and interesting. Great! You have the potential and components for a terrific webinar. In fact, that may essentially be your only goal. On the other hand, wouldn’t you want to transform the webinar attendees to into a loyal customer base? Of course! A respected attendee is a happy attendee, and is also more likely to feel faithful to your company in the future.

First of all let’s set up a scenario here. Let’s say that the popular software and computer technologies company, Bapple, wants to put on a webinar about running a successful corporate community service project. They are not trying to sell any products or services, they just want their webinar attendees to learn from the experiences they have had with charitable fundraisers. By the way, this is a free webinar.

But Bapple is the brain behind this webinar, and they want their listeners to know that! As a company, they want to publicize that 1. They are a charitable corporation, 2. They are willing to pass their knowledge on to others, thus showing how generous they are, 3. They are more than a computer company and 4. They are thought leaders in other sectors of society as well. Using sentences beginning with “Here at Bapple…”, “At Bapple we believe that…” and so on, companies make it clear whose ideas are being represented in the webinar without pushing their brand upon the listeners.

To peak attendee interest in their company, Bapple will also make sure that their logos, brand name and motto will not only visible on the PowerPoint slides, but will be mentioned verbally by their speakers. Doing this discreetly and sparingly is ideal, because through a webinar you do not want to force your brand in any way, shape or form. Additionally take an aside from your topic and invite your audience to participate in the conversation on your company’s social media sites. Utilizing these free advertising outlets gets the discussion going on outside your business, directly to and between your potential customers.

How do you advertise your brand through webinars? Let us know!